# Innovexus 90-Second Product Demo — Video Script **Format:** Screen recording with voiceover. Single-shot, no cuts, ~90 seconds total runtime. **Audience:** First-touch buyer — NOC manager, security architect, or VP Eng evaluating PAM. **Goal:** They understand the wedge ("replace 3 tools with 1") and what brokered access actually looks like in 90 seconds. CTA: book a demo or start the trial. **Production target:** Mid-market polish. Browser screen capture (Loom, Riverside, ScreenFlow), one engineer on voiceover, no actor, no animation beyond what's already in the product. No royalty-free music — the silence reads as serious. --- ## Master script **[00:00 — Hook · 8s]** > *Visual: Three browser tabs open: CyberArk dashboard, Datadog, ManageEngine PAM360 admin panel. Cursor switches between them.* > > "If your team is logging into three separate consoles to do one privileged session, you're paying for the gap between them." **[00:08 — Problem · 12s]** > *Visual: Cursor moves to a fourth tab — a generic spreadsheet with a column titled "PAM Access Audit Q3 2026". Half-filled.* > > "Three vendors. Three contracts. Three audit trails that don't reconcile until somebody manually stitches them together. That's the actual operational reality of mid-market PAM — and the reason audits drag for weeks." **[00:20 — Transition to product · 4s]** > *Visual: Browser closes the three tabs. Open a new one: innovexus.io/dashboard. The Innovexus pod loads.* > > "Innovexus replaces the three with one." **[00:24 — Login (FIDO2) · 8s]** > *Visual: Login screen. Cursor hovers over the YubiKey login button. Screen shows the YubiKey prompt. Tap visible. Login succeeds.* > > "Log in with a hardware key. No passwords. No phishable factors. Every session starts with attribution rooted in physical hardware." **[00:32 — Dashboard overview · 14s]** > *Visual: Land on the unified dashboard. Three panels visible: PAM (vault, sessions), NOC (network health, drift alerts), SOC (threat events, compliance). Cursor sweeps left-to-right.* > > "PAM. NOC. SOC. Same console. Same identity model. Same audit trail. Engineers click into a device — Innovexus brokers the session through your dedicated per-tenant pod and starts recording the moment the session opens." **[00:46 — Brokered session in action · 14s]** > *Visual: Cursor clicks on a Cisco device in the device list. SSH session opens in-browser. A few commands run. The session video panel on the right shows it being recorded in real-time.* > > "The engineer never sees the credential. The vault provides ephemeral authentication, the pod brokers the connection, every keystroke is captured. Searchable, signed, audit-ready." **[01:00 — Compliance evidence · 12s]** > *Visual: Click into Compliance tab. Shows the live posture report. Click "Export SOC 2 evidence bundle" — a download starts.* > > "When the auditor asks for evidence, you don't assemble it. You export it. SOC 2, NERC CIP, ISO 27001 — pre-built bundles, signed audit chain, ready to hand over." **[01:12 — Pricing close · 12s]** > *Visual: Cursor hovers over the "Pricing" link. Click. Pricing page loads showing $199 / $499 / $999 tiers.* > > "Operations starts at $199 a month. Professional adds on-prem. Enterprise scales to 250 devices. No quote process. No multi-year commitment. Cancel anytime." **[01:24 — CTA · 6s]** > *Visual: Cursor goes to "Book a demo" button. Page transitions to the demo form.* > > "Five-day free trial, no card required, runs against your real fleet. Book a 30-minute walkthrough at innovexus.io/demo." **[01:30 — End frame · 1s]** > *Visual: Static end card. Innovexus logo. "innovexus.io · PAM + NOC + SOC, on one pod"* --- ## Voiceover notes - **Pace:** Conversational, not announcer. Read as if explaining to a peer engineer over coffee. Light contractions. No "Are you tired of..." cliché openings. - **Tone:** Confident, dry. Slight skepticism about the category (the hook). Earned authority on the product (everything after 00:24). - **Voice:** Engineer-presenting, not marketing-presenting. If the founder/CTO is comfortable on mic, that voice works better than a hired voice actor for this category. - **Silence:** Comfortable with 1–2 second pauses between beats. Don't over-fill. --- ## Production checklist - [ ] Capture at 1920×1080 minimum, 60fps preferred (smoother for fast cursor movements) - [ ] Use a real Innovexus tenant for the demo, not a mock — the live pod state is part of the credibility - [ ] Pre-stage the Cisco device session so the SSH commands look natural (`show version`, `show running-config | i interface`, brief) - [ ] Pre-export a real SOC 2 evidence bundle so the click-to-download is instant, not a 30-second wait - [ ] Record voiceover separately, not in-screen — easier to retake one beat without re-recording the whole capture - [ ] Keep cursor movements deliberate, not jittery. If you mis-click, retake the beat. - [ ] No mouse trails, no zoom-and-pan effects, no kinetic typography. The product carries the weight; effects undermine it. - [ ] Final export H.264 .mp4, 8–12 Mbps bitrate. Host on innovexus.io directly or via Cloudflare Stream — not YouTube as the primary embed (avoids cookie consent friction) --- ## A/B variant — 30-second cut Some buyers will only watch 30 seconds. A short cut compiled from the master: - 00:00–00:08 (Hook) - 00:32–00:46 (Dashboard sweep) - 01:00–01:12 (Compliance export) - 01:24–01:30 (CTA) Total: ~30 seconds. Same narrative arc, same outcome message. Use as a header video on `innovexus.io/` and embed the full 90s on `/platform` and `/demo`. --- ## Where to embed Recommended placements after the video is produced: 1. **Homepage hero** — Replace or supplement the existing globe + live pod card with the 30s cut. Auto-play muted, with closed captions on. 2. **`/platform` page** — Embed the full 90s above the feature grid. Reduces the "wall of features" critique by giving buyers the operational tour first. 3. **`/demo` page** — Embed the full 90s above the calendar booking widget. Self-qualifies the buyer before the call. 4. **`/compare` page** — Optional, embed the 30s cut in the hero. Reinforces the "replace 3 tools" message at the highest-intent traffic moment. --- ## What this script deliberately doesn't do - **No founder origin story.** That's about-page material, not the first-touch demo. - **No customer logos.** If you have logo permissions, drop them into the end-card silently — but don't pause the demo to highlight them. - **No technical deep-dive.** That's the interactive tour and the discovery call. Demo video is for "do I want a discovery call?" — not "how does the SSH cert chain work?" - **No price comparison numbers.** The /compare page does that; the demo just establishes the wedge and the price floor. - **No animations or transitions beyond what the product naturally does.** Marketing motion graphics undermine technical credibility in this category. --- ## Licence This script is released under [Creative Commons Attribution 4.0](https://creativecommons.org/licenses/by/4.0/). If a competitor wants to use the structure for their own demo, they can — the structure isn't the moat; the product is. --- ## Source and updates [innovexus.io/resources/innovexus-demo-video-script.md](https://innovexus.io/resources/innovexus-demo-video-script.md) Feedback / improvements: [hello@innovexus.io](mailto:hello@innovexus.io).